I was recently on a plain to Bern in Switzerland for a meeting which I got with a Luxury Resort. The agenda was SEO and Hotel online marketing. While I was sitting in the waiting hall of the Frankfurt airport. I looked around and saw a big advertisement for one of the major players in the Hospitality Industry.
The first thought which came to my mind was. That the company is spending big time $$ to be at this airport. Wow, what a waste of money this is. Because if we look closer how we humans behave today.