If you have a Luxury Hotel or a Luxury Resort, and you don’t take Hotel SEO serious. Then you should go out of business.
This is not a tactic to scare you, or a tactic for your to close this post. It is the truth because we live in 2017 and we have to use Google to our advantage.
Why do you have a website if you have no clue about Hotel SEO, or how to rank a website? Is it just that you have a website because every business needs one?